Chinese e-commerce company JD.com has entered into an agreement with delivery firm Evri, aiming to provide increased access for brands from the UK to the Chinese customer base. According to Evri, this collaboration will “open doors for European brands and merchants, particularly in the UK, providing them access to JD.com’s vast customer base of 600 million consumers in China.”
Chinese shoppers will benefit from Evri’s European delivery network, while JD Logistics will enhance services and offerings for European brands, including local pick-up and warehousing in Europe.
As part of this partnership, JD Worldwide will offer insights into the Chinese market to Evri’s retail partners, covering customer behaviors, marketing strategies, and pricing strategies.
Initially, the collaboration will prioritize beauty and clothing brands.
