Jeff Mechura has been appointed as Elan's director of brand development and managing director in North America, a new position for the Slovenian ski supplier. The appointment is chiefly meant to support the development of the Elan brand. While supervising the company's business in North America, Mechura will lead Elan's brand development, marketing initiatives and product ranges. He previously spent 20 years with K2 Sports, where he held various management and director jobs in marketing and product management, most recently as vice president of global marketing. As previously reported, Elan already strengthened its management team with the appointment of a three-member board earlier this year, after its acquisition by an arm of VR Capital Group and Merrill Lynch International last year. Mechura should help to pursue opportunities more aggressively and to deploy the Elan brand's reinvigorated brand strategy, as the group put it in a statement.