Jens Petersson, Craft’s managing director since 1999, has been promoted to business area manager for the consumer division of the Swedish brand’s parent company New Wave Group AB. New Wave has a large portfolio of apparel companies, and it recently acquired Cutter & Buck. Petersson has been replaced by Hans Larsson. The 45-year-old has been with Craft since 2004 and has recently been sales manager for the Swedish home market. New sales manager for Sweden is Jonas Peterson who has served as product manager for Craft’s bike and cross-country ski segments.