Jim Van Dine, the former manager of Keen, has ended its consulting practice, where he worked for Deckers Corp., to become full-time manager of a new outdoor footwear brand that he and his partners in the consultancy have developed, called Ahnu. The name was inspired by Anu, the Celtic goddess of well-being and prosperity. REI, the big American outdoor retail chain, will take a minority stake in the company in return for the assurance that any profits exceeding its initial investment will be donated to non-profit organizations that promote outdoor activities and environmental conservation. REI will carry several styles of the new shoes, starting in Spring 2007.