JO Sports is Giro's new Swedish distributor for snow products. Giro Snow has had a tumultuous history of distributorships in Sweden. Roughly a year ago, Easton Bell Sports Nordic took over the distribution of Giro Snow from Inter Plaza Sports. With Giro Snow, JO Sports now has more alpine skiing products represented in its portfolio of brands, which includes Rossignol, Lange, Dynastar and Look.
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