Jochen Lagemann has started a new career as director of sales and marketing for Europe at Primaloft, the leading supplier of insulation materials, with responsibility also for the Middle East and Russia. The German executive comes from W.L. Gore & Associates where he has been active since 2003, working most recently for its Forward Integration Team, in charge of Gore running wear and bike wear. He was also worked in the past for Nike and Marc O‘Polo. Lagemann is reporting directly to Joe Rumiesz, the U.S.-based vice president and general manager of Primaloft, who has been handling his functions lately. He will work with Mark Kaminski, territory manager for Central Europe, and Alessandro Raimondi, territory manager for Southern Europe (more in The Outdoor Industry Compass).