Jochen Lagemann, Primaloft's managing director for Europe, has been granted additional responsibilities. Apart from Europe, he will also be in charge of Asia. This position is new. At the same time, the American specialty company for insulation solutions has appointed Eileen Berner to the role of sales director for the Americas. She will work from the headquarters in Latham, New York. For the European market, Primaloft has promoted Chris Humphries to the role of sales manager. He previously handled sales in the U.K. and the Nordic countries. Reporting to Lagemann, Humphries will continue to take care of sales and marketing for the U.K directly. Sales and marketing in Sweden, Norway, Finland, Denmark and Iceland will be handled by Mats Jengard, who has worked for many brands, retailers and suppliers including Teva, Stadium, W. L. Gore & Associates and Norrøna. In Asia, Lagemann will be supported by Josef Kovacs for customer service. He previously served at companies such as Marc O'Polo, H.I.S. Sportswear, Point of Sport and W. L. Gore & Associates. Primaloft has also announced the addition of a dedicated sales and marketing manager for Austria, Switzerland and Southern Germany. Reporting to Humphries, she is Christine Barth, who previously worked for well-known brands such as The North Face and Norrøna.

Topics