Johan Ryding, the chief executive of Sportamore, says he has sold 16,000 shares in the Nordic sports e-tailer, representing less than 5 percent of his holdings, for personal financial reasons. Sportamore's sales rose by 17.4 percent to 252 million Swedish kronor (€24.2m-$21.8m) in the third quarter, leading to an operating profit of SEK 2.8 million (€270,000-$252,000), but Ryding said the fourth quarter's profitability will not be as good as expected.