John-Åre Lindstad, who has built up Fjällräven in Norway in the last three years, has been appointed European manager and deputy general manager for the Swedish outdoor brand. This came after Alex Koska's function was widened to become vice president for global sales at the level of the Fenix Outdoor Group, the holding company that owns Fjällräven along with other outdoor brands and retail units. Lindstad will focus entirely on Fjällräven, while Koska will steer operations that deal with several Fenix brands. Lindstad remains country manager in Norway, and he was also appointed country manager in Sweden.

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