Joma has signed an exclusive five-year contract with the Leader Group, covering mostly the Gulf countries of the Middle East. Based in Dubai, the group is one of the oldest international traders in the Middle East, dating back to 1916. With wholesale offices in Saudi Arabia and other countries, it is involved in many sectors including sporting goods. It has been representing Mizuno for 20 years. It also has contracts with Johnson Health Tech and other sports companies. The group is expanding at the retail level with Leader Sport, a chain of 16 stores in Dubai and neighboring countries, one of which measures 10,000 square meters. Five or six more of them are due to be established in the Gulf area before the end of this year.