Joma Sport will be the new kit sponsor for Italian first-division club ACF Fiorentina, starting from the beginning of July and for three football seasons, ending a seven-year old relationship between Fiorentina and Lotto
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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