Jorcani Sports will act as the new distributor for Fila in Spain and Andorra, filling a relative void in the market that has lasted for two years. The Spanish company, which represents other important sports brands, plans to stay away from the mass market, concentrating on the sporting goods and footwear retail trade. Jorcani's contract is with Ochsner Sport, the Swiss-based subsidiary of Deichmann that has the Fila license for most European countries. In reporting the news, the Spanish distributors says that Fila's brands rose by 51 percent in North America and by 48 percent in Europe last year. In Europe, Fila's sales have grown especially in Italy, the German-speaking countries and the U.K. The British market is covered by JD Sports Fashion and the Batra Group.

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