Josef Holub, a Czech entrepreneur based in Germany whose company Pragma Sportartikel has distributed the Czech LTB Snowboards line in the German-speaking countries for more than a decade, is launching his own label of snowboards. The new brand, Goodboards, is said to represent the values that the name conveys. The company delivers about 300 crafted boards, made somewhere in Europe, with an individual serial number. The launch of Goodboards came after Prague-based LTB’s decision to take the distribution in the German-speaking countries into its own hands.