Joy Sportswear, the German sports apparel brand that markets the Joy and Tao brands, appointed a second managing director, Thomas Kleinhenz, sitting on the executive board next to Bernhard Helfrich, managing director for 10 years and managing partner until the sale of the company to Deutsche Raiffeisen-Warenzentrale. Kleinhenz was, until the end of 2007, a longtime Puma executive who served as managing director for Puma Germany and later on for Puma International.