Julbo launched a big TV advertising campaign this past month of January on Eurosport and Eurosport 2. Coinciding with the winter sports races covered by these channels, the campaign is expected to reach more than 12 million impacts. The French sports eyewear company will use the opportunity of the Ispo show in Munich to celebrate its 125th anniversary with a party at its stand (Hall A3 – 318) on Feb. 4, between 4 and 6 p.m.