Julbo, the French sports eyewear company that is celebrating its 125th anniversary, was a new sponsor of the Natural Games, which took place near Millaut in the south of France between June 27 and 30.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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