Just as Nike launched its new TV commercial ahead of...

2012-06-01T00:00:00

Just as Nike launched its new TV commercial ahead of the European football championships, Adidas was busy spreading the word about its new version of the Predator football boot – online. Consumers linked to Adidas through social networks were given sneak previews of parts of the Predator Lethal Zones. The brand ...

You’ve read your 2 free articles this month

Register  a free account or login  to unlock 3 more articles each week

SIGN-IN if you are already a subscriber of SGI Europe.

Gated access promo

Register today and unlock 3 more articles each week

See what industry leaders read every day:

  • Curated industry intelligence  you won’t find anywhere else—selected from 500+ sources
  • Exclusive interviews, case studies, and consumer insights  on emerging markets and trends
  • Expert analysis  on corporate moves, financials, retail trends, regulation, and innovation
  • The Daily Digest —essential sporting goods news delivered every morning

Register for free

Already a subscriber? Sign in

Ready for unlimited coverage?

Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.

Compare subscription plans

Already registered? Sign in here