K2 has expanded its K2 Skate Ambassadors, selecting new sponsored athletes from a list of more than 300 applicants. They are expected to drive greater awareness for inline skating in the recreational, fitness, cross-training, marathon racing, urban and aggressive segments.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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