Kanye West, a well-known American rapper, has signed an endorsement deal with Adidas. According to The New York Post, it is worth $10 million plus royalties. He had been previously sponsored by Nike.
“Adidas does not tolerate antisemitism and any other sort of hate speech,” the company said concisely in its official statement.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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