Kappa has signed a three-year partnership with Fanatics to become the kit supplier to Aston Villa, a second-tier English soccer club. The team was previously sponsored by Under Armour, but the deal was terminated three years early in April 2018. Luke1977, a brand based in Birmingham, then partnered with Fanatics to become the sponsor until this new deal was closed. Kappa will be supplying kit and training apparel for the first team, the development and junior sides and the women's teams.

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