Kappa will be the new official supplier of the German Borussia Mönchengladbach football team for five years, starting with the next playing season. Lotto was the previous sponsor of the team.
In Adidas ’ newest marketing campaign, “Seeing Possibilities,” several well-known endorsees of the brand appear at home in a series of 20 documentary films, representing yet another chapter in its wider “Impossible is Nothing” campaign. The theme this time is the “rebellious optimism” of sport as it relates to the ...
Unleash Your Nature (UYN) has signed an endorsement deal with Israel Start-Up Nation , a cycling team led by Chris Froome , who has won the Tour de France four times. Also on the team are Andre Greipel , Daniel Martin , Sep Vanmarcke , Michael Woods ...
Adidas has ranked 7th in “The 2021 Global RepTrak 100,” a ranking of corporate reputation for companies with global revenues above $2 billion, compiled by The RepTrak Company , a reputation data and insights company based in Boston. Lego Group has taken the top spot, followed by Rolex ...
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