Keen Footwear has been named one of the most admired companies in the U.S. state of Oregon in 2020 by the Portland Business Journal for the third year in a row. According to the 400 respondents to an annual survey, Keen is regarded as one of the most caring businesses, particularly because of its commitment and support during the ongoing Covid-19 pandemic. When the coronavirus struck, the brand donated 100,000 pairs of shoes to front-line workers and converted a shoe manufacturing line in one of its U.S. factories to produce re-usable face masks. To date, the company has donated more than 150,000 masks to its local community. To support its brick-and-mortar retail partners, Keen introduced initiatives that enabled them to compete more effectively. In addition to adjusting its terms and conditions to accommodate government-mandated retail closures, it offered a 12-part Zoom webinar series on “Digital Competition During the Pandemic.” Keen also created and distributed a best-practice newsletter for the reopenings after the lockdown, and designed and distributed more than 1,000 Fit Shield Stations to protect customers and sales associates during shoe fittings.

Topics