Keller Sports, the German high-end pure internet retailer, has decided to open its first physical store. Its so-called Brand Experience Store will open its door on June 22 at Auenstrasse 120 in Munich.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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