Keller Sports, the German online retailer of selected sporting goods, says it has raised an eight-digit amount of equity financing from Reimann Investors, which was already its lead investor, and from the Co-Investor Group. The new financing round, which is described as the largest one in the company's history, is intended to support Keller Sports' strong growth and to invest in new initiatives like its Premium membership, its Smiles app and its Keller x lifestyle destination. The company, which is profitable, has also negotiated a new eight-digit credit line from its two main banks, Commerzbank and Deutsche Handelsbank. The new financing round was made through an equity increase, but the Keller family and key members of the management retain control over the company, whose sales have grown by 40 percent so far this year. Declining to specify the company's turnover, the Kellers say it has reached a mid-eight-digit level in euros.

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