Keller Sports, the German retailer for premium sports products, won the “Royal Class” award as the best online retailer in Germany from Internet World Business magazine. The new award recognizes a company's excellence as both a pure player and a multi-channel retailer. Keller was praised for a “perfect” product range and optimal service and advice in all channels. The jury, which examined 245 candidates, also gave strong marks to the combination of elements in Keller's offer, including innovative usability, unique contents and the customer experience.