Kinexon, the German sports tracking company, has expanded a partnership with the European Handball Federation (EHF) to track both the men’s and women’s tournaments of the European handball championships through 2024. The deal started with the European Handball Federation’s Euro 2020 tournament, taking place from Jan. 9 to 26. Kinexon sensors are embedded into the players’ and referees’ uniforms and in balls. Metrics include shot and pass speeds, distance from goal and heat maps of shooting locations. The performance data are distributed in real time to coaches and players, as well as to the EHF’s media channels and broadcast partners. According to the federation, the player-tracking information could help reduce injuries and open up new sponsorship opportunities. Kinexon’s ball tracking devices have already been used in several European handball events in 2018 and 2019, as well as by various NBA teams in the U.S.

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