Kitbag, a British company that sells sporting goods online, has opened a temporary brick-and-mortar store in Manchester, England. The 7,000-square-foot shop will be open through the end of the World Cup (July 11), selling brands including Nike and Adidas. If it proves to be a success, the company is considering six or seven cities where football is very big to open flagship stores, though it doesn’t intend to grow into a large chain.