Kjus, the skiwear brand named after the Norwegian skier Lasse Kjus, has struck a sponsorship deal with an even more famous skier, Bode Miller, for an undisclosed sum. With immediate effect, the high-profile American skier will wear Kjus apparel anywhere outside the so-called red zone imposed by the International Ski ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here