Kobe Bryant has launched a new online store in China, the first outlet for Kobe Bryant-licensed products in the Chinese market. The flagship online store is called the “Kobe Official Enterprise Store” on Taobao and “Kobe Bryant 24” on WeChat. The products available through the store include mugs, sunglasses, sports bracelets, trolley suitcases, phone cases, backpacks and pendants. Kobe Bryant, a basketball legend who is now retired, remains today the most followed NBA star in China thanks to his ongoing engagement with Chinese fans.
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