La Sportiva has announced a deal with Samsung Cheil Industries to develop and manufacture a very technical apparel line that will be marketed worldwide under the La Sportiva brand name from autumn 2011. The collection will be presented at the Outdoor Retailer show in the U.S. and at Ispo in Munich to be tested first in some markets. In addition, Samsung Cheil will be the licensee and exclusive importer and distributor of La Sportiva products in Korea, replacing Nelson Sports, which has done a good job in the country. Samsung Cheil is also expected to start opening its first La Sportiva stores in Korea next year. The agreement with the Korean giant will put an end to the Italian outdoor shoe company with Blurr to distribute the Canadian company’s outdoor apparel in Europe (more in The Outdoor Industry Compass).