Lacoste has decided to reorganize its apparel production for the Spanish market by assigning it to Devanlay, the company's global licensee for apparel. The deal is effective from the beginning of 2015. The move will have a significant impact on Basi, the Catalonian-based company that has been Lacoste's apparel production and sales partner in Spain since 1962. Basi said that it would have to lay off 86 of its 495 employees, due to Lacoste's decision as well as weak demand in the Spanish market. The company, which also markets its own brand, Armand Basi, saw its sales drop by 20.5 percent over the last two years. Basi will continue to distribute Lacoste-branded apparel in Spain.

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