Lacoste has had its exclusive trademark rights to its crocodile logo confirmed in Beijing. The superior court in the Chinese capital has ruled that the crocodile device used by Crocodile International is similar to Lacoste’s. This means that Lacoste has exclusive rights on its crocodile symbol and represents a key development in defending its intellectual property rights in China. Lacoste has been in a longstanding conflict with Crocodile International in about 20 countries worldwide.