Lacoste has inaugurated its revamped store in Milan's via Dante, which has been redesigned in accordance with the brand's Le Club concept. The 350-square-meter store, on two floors, was inaugurated on Dec. 5. “Le Club” is the format that Lacoste launched internationally in 2017, to enable a customer's total immersion in the world of tennis, and specifically in that of the brand and its founder, René Lacoste. The store features, among other things, a VIP area that is meant to ensure special customers a maximum of privacy. Lacoste is owned by Maus Frères.