Lacoste has launched a new and unconventional video for its “Crocodile Inside” campaign, where it shows a couple's anger dismantle the world around them as they argue. The featured couple appears to be on the verge of breaking up, with their home and surrounding buildings collapsing around them, but just in time, the couple reunites and the spot reads “Life is a Beautiful Sport.” The film was made by BETC Paris.
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