Lacoste has signed a five-year partnership with Gustavo Kuerten, the former Brazilian tennis champion who won the Roland-Garros Tennis Open three times. He will be the new face of the brand's “Unconventional Chic” campaign, first launched by Lacoste in 2011. Nicknamed Guga, the Brazilian founded in 2000 the Guga Kuerten Institute to held handicapped and disadvantaged children to play sports. Earlier this year, Lacoste announced a sponsorship deal with a younger American tennis player, John Isner.

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