Lacoste has signed an apparel endorsement deal with Daniil Medvedev,...

2019-03-22T00:00:00

Lacoste has signed an apparel endorsement deal with Daniil Medvedev, the current number 15 in the ATP rankings for men's tennis. He will be wearing Lacoste as of this year's Miami Open, scheduled for March 18-31. Medvedev's previous sponsor was Lotto. This is actually Lacoste's second deal with the Moscovite, ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

Start your 30-day Trial TODAY!

For team or company-wide subscriptions and enquiries see our corporate membership page.