Over the course of the two weeks of the The French Open, best known as Roland-Garros, which started on May 30, the tennis ambassadors of Lacoste as well as journalists and other personalities close to the action are having their polo shirt equipped with a special GoPro camera, integrated in the crocodile logo of their shirt. The initiative is meant to “open the door” of the iconic tournament to as many spectators as possible via a series of short videos, at an edition characterized by severe restrictions in the number of spectators due to the Covid-19 pandemic. This year, Lacoste celebrates the 50th anniversary of its partnership with Roland-Garros, which is one of the four annual Grand Slam tournaments.

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