Lacoste opened a 1,600-square-meter store at 50 Champs-Elysées in Paris, at the corner of rue du Colisée, on May 20. The new retail space – dubbed Lacoste Arena – is the brand’s largest flagship store globally. Tennis takes center stage in the new store, alongside the brand’s collections for golf and fitness and its prêt-à-porter items for men, women and children. Customers can also benefit from a customization service to personalize the colors or the cuts of the products. The new Lacoste Arena also features a dedicated space for eco-friendly fashion, called Durable Elégance, where the brand will regularly present updates on its sustainable products and its efforts to achieve its sustainability goals. To celebrate the opening of the new store, the brand has introduced an exclusive capsule collection, called Lacoste Champs-Élysées, comprising polo shirts, sweatshirts, caps and canvas bags, which can only be bought in this store. Lacoste has a retail network of 1,100 stores in 98 countries.

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