Lazer, the Belgian brand of helmets known from the cycling industry, launched its first collection of ski and snowboard helmets during Ispo '12. Taking its experience and knowledge from the cycling industry, the company developed the first collection of snow helmets. Lazer has been setting up a completely new distribution network in order to differentiate between the cycling and snow product segment. Peter Steenwegen, who previously worked at Lazer as international sales manager for the cycling segment, will now be division manager of the ski and snow segment. Peter Duynslaeger will replace Steenwegen in its post as international sales manager for the cycling segment.

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