Allied Sports , the entertainment and lifestyle marketing agency based in New York, has set up a team in London to expand its international operations. The team will be led by a new managing director of international, Jeff Ehrenkranz , who previously served as president of Octagon ’s international marketing ...
Mizuno will be the official technical partner of Gruppi Sportivi Fiamme Gialle for the athletic section. “Fiamme Gialle” is the name given to athletes from the sports groups of Guardia di Finanza, Italy’s law enforcement agency for financial crime and smuggling. The prestigious military sports group comprises around ...
Adidas has established a multi-year sponsorship deal with G2 , the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system ...