Le Coq Sportif has opened its new European flagship store on 1 rue Montmartre in Paris. While it has retail space of only 160 m² on two floors, it sports a façade of 21 meters in the heart of the French capital, close to many fashion shops. The company wants to replicate its original interior decoration at other locations in cities such as Milan, Barcelona and London. As reported, Le Coq’s sales grew by 20 percent last year to €77 million.