Lego Wear, the Danish brand of sporting goods apparel for children, has been cooperating with the German ski federation, DSV, for its “DSV on-tour” project since August. With this project, DSV aims to motivate children to learn to ski and is paying visits to sports clubs, kindergartens and schools in Germany. A two-day event features outdoor activities for kids as well as cross-country ski trips. In the 2018/19 winter season, DSV invited 800 kids to try cross-country skiing. In the spring, DSV will be switching to summer activities, such as inline skating and biathlon. Lego Wear will be the official sponsor of DSV's project, providing participating children with outdoor and ski apparel.

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