Leki replaced its usual corporate red with pink for the first time on its women's race poles for the FIS Alpine World Ski Championships in St Moritz, which was held on Feb. 6-19. The color change is the first for the company since it introduced race poles back in the 1980s. The two poles featuring the color update are the WorldCup Racing SL TBS and the Venom SL. The pink alpine race poles, including the junior WorldCup Lite SL version, will be available to consumers in autumn. Pink was first introduced by Leki in its women's Nordic poles during the last biathlon season.

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