Li Ning, China’s largest brand of sports shoes and apparel, has agreed to suspend its deal to outfit announcers on Chinese Central TV from now until after the Beijing Olympics. Adidas is the official sponsor of the Games to the tune of $100 million and Nike is sponsoring several Chinese ...
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here