Li-Ning has landed a sponsorship contract with Shaquille O’Neill, the...

2006-08-29T00:00:00

Li-Ning has landed a sponsorship contract with Shaquille O’Neill, the well-known American NBA player from the Miami Heat club, for a reported 10 million renmimbi (€0.98m-$1.25m), making it the most expensive deal of the kind in the company’s history. For the Chinese company, which became the NBA’s marketing partner last ...

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