Li Ning has signed its first sponsoring deal with an...

2006-01-23T00:00:00

Li Ning has signed its first sponsoring deal with an NBA player. Damon Jones of the Cleveland Cavaliers will wear the company’s Feija (Flying Armor) shoes. The Chinese company is raising its promotions spend to 16 percent of sales this year, while planning to expand its door count to 5,000 ...

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