Li Ning reported that its same-store sales increased at a high single-digit rate for the third quarter, in its stores and through its online retailing business. Sales in its own stores were up at a mid-single-digit rate, while sales through franchised distributors advanced at a low single-digit rate. The comparable sales rise of its online stores more than doubled. The Li-Ning brand boasted 5,953 points of sale at the end of September, an increase of 327 compared with the start of this year and 208 compared with the end of the previous quarter. The Chinese sports company further reported that orders from franchised distributors for Li-Ning branded products at its trade fair in September, for the second quarter of 2016, were up at a high-teens rate in value. The increase was driven by a mid-teens increase in footwear orders and a low-twenties jump in apparel orders.

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