Lionel Messi has joined a very small group of athletes who have their own range of Adidas products, including David Beckham and Derrick Rose. The company just launched the Messi range of footwear and apparel, featuring a stylish “M” and a red-and-white color theme. The Argentinian football star will start wearing his signature Adizero F50 boot in a few weeks' time but the products became available for consumers at the end of last week. At the same time, Adidas has launched a Team Messi campaign, focusing on social media to try and bring together players with the same attitude to the game as the Barcelona striker. The brand has also inaugurated a “Museo Adidas & Messi” in Barcelona's Paseo de Gracia. It will be open for about one month, featuring photos, videos and trophies related to Messi's career.

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