Lionel Messi is the world’s most marketable athlete for 2023

By 2023-10-18T11:19:00

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Lionel Messi tops SportsPro’s annual list of the world’s 50 Most Marketable Athletes (50MM) for a second time. The Argentinean footballer, who currently plays for Inter Miami, finished ahead of National Basketball Association (NBA) star LeBron James. Football player Alexandra (Alex) Morgan ranked third, followed in the top 10 by ...

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