LIV Golf has announced the appointment of Adam Harter as its new Chief Marketing Officer (CMO). Harter, who has already joined the organization, will report to LIV Golf’s Commissioner and CEO, Greg Norman.
Harter worked for more than 22 years at PepsiCo, most recently as PepsiCo’s Senior Vice President of Media, Sports & Entertainment for the past three years. He has presided over key partnership deals with major sports leagues such as the NFL, NBA, NH, and MLB, as well as iconic venues like the Madison Square Garden. Among his multiple executive positions at PepsiCo, he has also held roles in brand management, innovation, consumer promotions, and strategy.
In addition to his relationships with the sports landscape, Harter led the entitlement for the Pepsi Super Bowl Halftime Show and its execution for more than a decade. The LIV Golf League is owned and operated by LIV Golf Investments.
